Before launching Watch & Sea Beauty, Courtney Adeleye built The Mane Choice from a $500 investment into a haircare business that generated more than $100 million in sales in six years. She later sold the company to MAV Beauty Brands for $61.5 million in 2019.
Now, after stepping away from the haircare industry, the Black beauty entrepreneur is back with Watch & Sea Beauty, a new brand inspired by marine ingredients such as seaweed, kelp and algae.
In this video, we look at Courtney Adeleye’s incredible journey from nursing to entrepreneurship, how she built The Mane Choice into a $100 million haircare business, why she left the industry, and what brought her back.
We also explore how Watch & Sea Beauty is growing across major retailers, including Target, Walmart and CVS, and why Courtney’s return matters for Black women entrepreneurs and the future of textured haircare.
From starting with $500 to building a multimillion-dollar beauty business, Courtney Adeleye’s story is about entrepreneurship, innovation, resilience and knowing when it is time to build again.
Watch the full story to see how Courtney Adeleye built one of the most notable Black-owned haircare businesses and what she is doing next.
#CourtneyAdeleye #WatchAndSeaBeauty #TheManeChoice #BlackWomenInBusiness #BlackWomenEntrepreneurs #Haircare #BlackOwnedBusiness #BeautyEntrepreneur #NaturalHair #Entrepreneurship
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